At the verge of TradeWar 2.0 Although since 2022 the trade war (between US and China) de-escalated, it seems that a new, expanded and greater scale trade war version is around the corner. Trade war 1.0 was primarily about basic commodities trading, livestock and intercontinental (shipping) transportation whereas now, it is more about FMCG products…
The EV Story & Industry Evolution Almost two decades ago, Elon Musk started his version of electric cars, by taking a super light weight roadster sports car -the Lotus Elise- and turning it into an EV… The car was ideal for the project, and really fun to drive. The EV company went a long way…
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Swiss watches and smartwatches: Myth, reality and figures In 2015, Apple intorduced its new smartwatch series, a combination of elegance, usability and practicality wrist products. It soon became trendy, and pulled the smart watch market to new heights. The conventional watch industry either didn’t see this as a potential threat, or knew there was little…
A tribute to “Roadster” magazine, its contributors and its readers Many years ago, we created an out of the box, luxury, sportscar magazine, the first of its kind. We combined supercars, lifestyle, gadgets, and car-show girls, all illustrated in one edition. We introduced exclusive, longer duration, real life city test drives, and went beyond technical…
Case Study: TESLA New Logo Rebranding Tesla Inc., is undoubtably, a world-renowned brand that changed the course of the car industry. As enthusiasts and marcom professionals, we have been watching closely TESLA’s successful course since its inception. (We published several articles in the “Roadster” Magazine in the past, and more recently). When originally introduced, the…
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Facebook Rebranding at the Dawn of Metaverse Facebook rebranded itself as Meta (for “Metaverse”). Is it Mark’s attempt to claim future Internet ownership, or an excuse to replace the aged brand name? There‘s been a lot of noise about Metaverse (the next Internet generation) since FB CEO Mark Zuckerberg decided to communicate Facebook rebranding as…
The key to eCUSTOMER database growth Digital Marketing Tools: Smart popups and pretty newsletters All e-commerce success stories, rely on building consistent subscribers’ databases. It is the optimal target group, and the basis for effective Digital Marketing. So, in order to have a considerable number of recipients to address to and inform them about the company’s…
