Author views about business and lifestyle
At the verge of TradeWar 2.0 Although since 2022 the trade war (between US and China) de-escalated, it seems that a new, expanded and greater scale trade war version is around the corner. Trade war 1.0 was primarily about basic commodities trading, livestock and intercontinental (shipping) transportation whereas now, it is more about FMCG products…
Is this the end of the EV battle? Xiaomi had more than 50.000 orders during the first half hour of disposing its brand new SU7 (or 30 orders per second). Within three years, the Chinese colossal phone maker built from scratch a beautiful EV car (in its own production plant), with spectacular specs and innovations…
The EV Story & Industry Evolution Almost two decades ago, Elon Musk started his version of electric cars, by taking a super light weight roadster sports car -the Lotus Elise- and turning it into an EV… The car was ideal for the project, and really fun to drive. The EV company went a long way…
Swiss watches and smartwatches: Myth, reality and figures In 2015, Apple intorduced its new smartwatch series, a combination of elegance, usability and practicality wrist products. It soon became trendy, and pulled the smart watch market to new heights. The conventional watch industry either didn’t see this as a potential threat, or knew there was little…
Case Study: TESLA New Logo Rebranding Tesla Inc., is undoubtably, a world-renowned brand that changed the course of the car industry. As enthusiasts and marcom professionals, we have been watching closely TESLA’s successful course since its inception. (We published several articles in the “Roadster” Magazine in the past, and more recently). When originally introduced, the…
Facebook Rebranding at the Dawn of Metaverse Facebook rebranded itself as Meta (for “Metaverse”). Is it Mark’s attempt to claim future Internet ownership, or an excuse to replace the aged brand name? There‘s been a lot of noise about Metaverse (the next Internet generation) since FB CEO Mark Zuckerberg decided to communicate Facebook rebranding as…
The key to eCUSTOMER database growth Digital Marketing Tools: Smart popups and pretty newsletters All e-commerce success stories, rely on building consistent subscribers’ databases. It is the optimal target group, and the basis for effective Digital Marketing. So, in order to have a considerable number of recipients to address to and inform them about the company’s…
One Last Thing, Tim September’s Apple Event, was yet another spectacular show. It reminded me somehow of the “Now you see me” movie. We were once again dazzled by the new products’ enhancements and improved specs. The real magic is how Tim Cook and his team continue to impress us still with less actual innovation…
REBRAND offers creative design and marketing services to “Foodstyle” startup company Committed to creative design and marketing excellence, we are pleased to announce one more startup company designed from the ground up by REBRAND. Company name, logo and website design, business plan and marketing strategy implementation, the works! Today, we present the company’s retail food…
Total Company Rebranding Case After three decades of successful course in the food industry, VILMA Ltd top management, decided to modernise and further evolve the company. We are particularly proud that VILMA people trusted us at REBRAND to refresh and reposition the company and its products and to be part of this total company transformation milestone.…
