All e-commerce success stories, rely on building consistent subscribers’ databases. It is the optimal target group, and the basis for effective Digital Marketing. So, in order to have a considerable number of recipients to address to and inform them about the company’s news, products and services, super attractive tools are required to invite them. This is usually done in combination with the social media, google advertising, etc, but all campaigns eventually lead to the company’s web site. To take advantage of this traffic, marketing needs them to register so they can keep in touch with their audience (aka: potential customers). Popups is one of the most popular and effective tools used today, if made simple, fast, and gorgeous. The bigger the audience, the more the chances to increase sales. After building a substantial database of subscribers, regular newsletters will keep them warm and interested. Newsletter competition is extremely high as people receive hundreds of e-mails everyday, but if the communication is interesting, simple and honest (i.e. no fake offers), people will start responding and will not unsubscribe or categorise them as spam.

Sending e-mail newsletters to mobile devices, is not a new direct marketing approach. But never before were this gorgeous, responsive, personalised, precise and measurable. With today’s advanced tolols, marketing people can get very specific, detailed statistics and feedback, that turn digital marketing into a very powerful instrument. If thoroughly exercised, not only can it increase sales and enhance company image and loyalty, but it can also measure trends, and help forecasting sales. Having said that, companies owe to respect their subscribers’ privacy, and make sure they will do everything in their power to keep the database safe from malicious attacks, and unwanted exploitation…