Case Study: TESLA New Logo Rebranding Tesla Inc., is undoubtably, a world-renowned brand that changed the course of the car industry. As enthusiasts and marcom professionals, we have been watching closely TESLA’s successful course since its inception. (We published several articles in the “Roadster” Magazine in the past, and more recently). When originally introduced, the…
The Apple Effect on the Design Industry Big Sur, Apple’s new Operarting System presents a new set of redesigned icons, setting once again a new trend for the design industry, as it has done time and again in the past. Apple -no doubt- will influence the globe with its new 3D-ish, round corner-ish design. Gradually,…
Case Study: BMW New Logo Rebranding Earlier this year (March 2020), BMW replaced her logo by a new flattened, simplified version of her previous 3D classic emblem, following the existing design trend. There is a controversy as to whether this new ambiguous, transparent, flat logo is equivalent to the company’s prestigious Image. The main argument is…
BMW New Logo: Trading Classic for Trendy Earlier this year (March 2020), BMW replaced her logo by a new flattened, simplified version of her previous 3D classic emblem, following the existing design trend. There is a controversy as to whether this new ambiguous, transparent, flat logo is equivalent to the company’s prestigious Image. The main argument…
