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Yearly Archives: 2022

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  2. 2022

Swiss watches and smartwatches: Myth, reality and figures

ArticleBy REBRAND Author2 December 2022

Swiss watches and smartwatches: Myth, reality and figures In 2015, Apple intorduced its new smartwatch series, a combination of elegance, usability and practicality wrist products. It soon became trendy, and pulled the smart watch market to new heights. The conventional watch industry either didn’t see this as a potential threat, or knew there was little…

Case Study: TESLA New Logo Rebranding

ArticleBy REBRAND Author1 August 2022

Case Study: TESLA New Logo Rebranding Tesla Inc., is undoubtably, a world-renowned brand that changed the course of the car industry. As enthusiasts and marcom professionals, we have been watching closely TESLA’s successful course since its inception. (We published several articles in the “Roadster” Magazine in the past, and more recently). When originally introduced, the…

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