“N. Feizidis” a selected ingredients food company asked us to design this year’s Image and Communication package (booth design, brochures, posters, giveaways, etc.) for FoodExpo participation. The challenge was to design something distinct and impressive that would occupy the least possible space, yet still make a bold statement. Our proposal was to design an imposing, three-dimensional element (3m x 1.5m x 1.5m), decorating the inner side with color printed stickers to create a vivid and realistic dimension of the object. Our creative “idea” was this object to form the letters “NF” at a 90 degree angle:
