Author views about business and lifestyle
Season’s Special Greetings! 2020 was no doubt a tough year. A year we feel particularly relieved to wave goodbye… To get over the difficulties caused by the covid-19, we need all the help and cooperation we can get. Therefore, let’s demonstrate the required togetherness to get through this. We at REBRAND will be there for…
Shipping Market Review and Forecasts While Covid-19 has had major impacts across the shipping industry, some sectors have been further affected like car carriers (Ro-Ro), with trade falling more than 60% y-o-y. As previously written (Nov. article) we ‘re past the negative peak, and although uncertainty remains, the world community expects significant improvement for 2021…
The “Tesla Inc.,” Phenomenon It was in the mid 00s when Tesla produced its first electric car, a roadster based on the legendary Lotus cars, the Elise model. This car was beautiful, classic, very light, ideal to experiment on and transformed in electric. In January 2010 Tesla received a $465 million loan from the U.S.…
The Apple Effect on the Design Industry Big Sur, Apple’s new Operarting System presents a new set of redesigned icons, setting once again a new trend for the design industry, as it has done time and again in the past. Apple -no doubt- will influence the globe with its new 3D-ish, round corner-ish design. Gradually,…
Covid-19 is the new reality. Adapt your Business before it’s too late Covid-19 is yet another challenge to the world. Businesses that haven’t taken serious action, need to adapt before it’s too late. We need to realise that this virus may stay here a little longer than anticipated. We may not have the vaccine, but…
Shipping review and highlights The Covid-19 pandemic has had a dramatic impact on the shipping markets this year. Although there were some signs of improvement a few weeks back, shipping experts are warning for a bumpy road ahead. Shipping is accustomed to a long history of managing disruption and constant market cyclicality. Projections suggest that…
Shipping demand to suffer after wave of new lockdowns Freight rates are about to face renewed downward pressure, on the back of a new wave of lockdowns around the world, with Europe being the most obvious example. Shipbrokers anticipate a new blow on demand for shipping, which will inevitably translate to lower freight rates moving…
Case Study: BMW New Logo Rebranding Earlier this year (March 2020), BMW replaced her logo by a new flattened, simplified version of her previous 3D classic emblem, following the existing design trend. There is a controversy as to whether this new ambiguous, transparent, flat logo is equivalent to the company’s prestigious Image. The main argument is…
Countries are piling on record amounts of debt amid Covid-19. Here’s what that means Public debt levels and deficits have hit records during the pandemic. Many experts argue it’s a sound means to fund the recovery. Such borrowing has been further enabled and encouraged since the financial crisis due to central bank efforts. As public…
Three ways Augmented Reality can have a positive impact on society There are three things AR does very well: visualization, annotation and storytelling; There are examples in each of these areas that are both timely in the current reality of COVID-19 and which can be built upon once cultural institutions, schools and workplaces reopen their…
