Case Study: TESLA New Logo Rebranding Tesla Inc., is undoubtably, a world-renowned brand that changed the course of the car industry. As enthusiasts and marcom professionals, we have been watching closely TESLA’s successful course since its inception. (We published several articles in the “Roadster” Magazine in the past, and more recently). When originally introduced, the…
The key to eCUSTOMER database growth Digital Marketing Tools: Smart popups and pretty newsletters All e-commerce success stories, rely on building consistent subscribers’ databases. It is the optimal target group, and the basis for effective Digital Marketing. So, in order to have a considerable number of recipients to address to and inform them about the company’s…
One Last Thing, Tim September’s Apple Event, was yet another spectacular show. It reminded me somehow of the “Now you see me” movie. We were once again dazzled by the new products’ enhancements and improved specs. The real magic is how Tim Cook and his team continue to impress us still with less actual innovation…
Total Company Rebranding Case After three decades of successful course in the food industry, VILMA Ltd top management, decided to modernise and further evolve the company. We are particularly proud that VILMA people trusted us at REBRAND to refresh and reposition the company and its products and to be part of this total company transformation milestone.…
The “Tesla Inc.,” Phenomenon It was in the mid 00s when Tesla produced its first electric car, a roadster based on the legendary Lotus cars, the Elise model. This car was beautiful, classic, very light, ideal to experiment on and transformed in electric. In January 2010 Tesla received a $465 million loan from the U.S.…
The Apple Effect on the Design Industry Big Sur, Apple’s new Operarting System presents a new set of redesigned icons, setting once again a new trend for the design industry, as it has done time and again in the past. Apple -no doubt- will influence the globe with its new 3D-ish, round corner-ish design. Gradually,…
Case Study: BMW New Logo Rebranding Earlier this year (March 2020), BMW replaced her logo by a new flattened, simplified version of her previous 3D classic emblem, following the existing design trend. There is a controversy as to whether this new ambiguous, transparent, flat logo is equivalent to the company’s prestigious Image. The main argument is…
BMW New Logo: Trading Classic for Trendy Earlier this year (March 2020), BMW replaced her logo by a new flattened, simplified version of her previous 3D classic emblem, following the existing design trend. There is a controversy as to whether this new ambiguous, transparent, flat logo is equivalent to the company’s prestigious Image. The main argument…
